Butterfly30, LLC was formed by Kendekka from a love of fashion and entertainment as a teen growing up in Harlem.
Visualizing herself as the epitome of LL Cool J's "Around The Way Girl" and the often imitated culture of Harlem, Kendekka stood out with her unique sense of style and 'tude.
As a social introvert, Kendekka loved connecting people with services & opportunities and quickly realized her unique position in the urban and professional markets. The URBANISTA was born.
Kendekka expanded Butterfly30, LLC into a holding company allowing her to clearly define and grow her brands specifically targeted to the Urbanista aka Urban Professional.
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