I know. It may seem as I go on and on about target marketing and niche marketing. And I do.
But there’s a method to my madness. I promise you.
Marketing gurus understand how important choosing the right target audience is to the success of your brand. And I want you to be successful.
But before you can even think of how effective your branding and campaigns will be, before you even think about how much you should spend on your strategies, you must… must make sure you’ve identified the right audience.
Otherwise, all of your campaigning, strategic efforts, time and money invested will be for nothing. It will be equivalent to selling to an empty room *🦗*
Making sure you have the right target market is of even more importance when you choose to employ niche marketing. A niche marketing strategy relies heavily on the unique characteristics of a specific target market, and this is why you should make sure it is properly defined.
Options in Niche Marketing
To choose the right target market when it comes to niche marketing, you have several options:
✨ Choosing based on demographics
Demographics are perhaps the easiest things to look at when pinpointing a particular market to serve. You can narrow down the age group to something very specific, or you can even base your strategies on something like ethnicity, location and even gender.
✨ Choosing based on lifestyle
Another option that a lot of people look into these days is lifestyle.
There are so many differences in lifestyle that choosing an audience based on lifestyle is a strategy used by most brands in the niche market. Ask yourself, what hobbies or extracurricular activities do they engage in their free time? What motivates their decisions? What are their dreams and goals in life?
These are the questions that will be very useful in finding the right niche, and having a thorough understanding of their lifestyle and the choices they make will help you come up with the right strategy.
✨ Choosing based on attitude and personality
The attitudes and personalities of people can also be used to identify certain niche markets. People differ in their personalities a lot *looks at self*, and this is actually a very interesting way to segment a market.
Very interesting … 😂
✨ Choosing based on technology
That’s right. Choosing based on what platform and tech they use is important. I’m a diehard Samsung fan… you will not catch me on any page related to Apple …for any reason. Is your desired audience tech savvy – are they often found offline vs online? Where do they get their news: blogs, news channels, or in the words of Trump – fake news outlets?
Serving the Needs of Your Target Market
Now that you’ve done all that hard work to find your market, you have to continue working keep your audience interested.
You need to understand the needs of this target market inside and out to serve their needs best. Even if you already have a defined target market, your market research shouldn’t end there. Keep yourself informed about what they’re doing and what their current situation is.
When things change, you have to respond accordingly and change your strategies to go with the times. #ThankMeLater