You’re here because you understand that reaching your target audience isn’t as easy as it sounds? And you’ve probably read up on the topic before but you haven’t had that … aha moment. That moment where the concept of targeting your audience just, well, clicks (is that a pun?).
Before we do that, I think we need to talk briefly about what marketing is.
What is marketing?
Marketing is an important tool that small brands, large companies, government agencies and even nonprofits employ to get their product, service, or brand in front of potential customers. After all, whether you’re for-profit or non-profit the goal is to have sustainable income to carry out your mission.
But that’s not all. It’s not just about pushing your product onto possible buyers but it encompasses understanding the needs of the buyer and making sure your brand is fulfilling their needs. It’s about relationship building. It’s about loyalty.
What is niche marketing?
Simply put, niche marketing is the super-focused strategy of reaching a specific group of your overall target audience. Say for example your target audience – in general – are entrepreneurs. Your product or service can help them. But it would really (really) benefit aspiring entrepreneurs or solopreneurs. A specific subset of the entrepreneurial spectrum.
In a nutshell, niche marketing helps brands stand out and become an authority (or expert) for that specific group of their overall target audience.
Standing Out from the Clutter
Let’s look a little deeper into the intent behind using this strategy. There’s a lot of competition out there and the goal of any business is to capture the attention of the market you wish to serve. With so many competitors out there, large and small, it’s hard to get them to focus on you.
To get them to know you even exist 🤦🏽♀️.
Niche marketing, for the reasons stated above, help startup brands with limited resources or who just aren’t interested in competing with the big dogs to stand out. Instead of going mainstream, pick a specific subgroup of your target market and provide services or products that they need.
Finding a Niche and Sticking to It
Finding a niche and sticking to it is sometimes the best solution to penetrating your market. Competing with larger and/or more established brands takes not only guts, but:
- considerable time,
- money you can reinvest into your brand,
- and lots and lots of data analysis.
Focus, focus, and focus some more!
As an aspiring entrepreneur or new solopreneur, you will need to focus your time, energy and resources on:
- building your brand’s awareness,
- developing your content marketing strategy,
- creating products that cater to your niche,
- and converting subscribers to customers.
Not competing with the big dogs… at least not for now. Focus on your niche market, their needs, their behaviors and grow from there.
Last but not least, the beauty of niche marketing is that it allows you to focus on your small piece of the mainstream pie. Again, focus on paying attention to their spending habits, where you can find them online to share info and offer your services, what pain points you can solve with your product and/or service, and understanding at what price-points they”re willing to pay for your services.
That’s more than enough to keep you busy…
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I have some tips that I’ll drop only to my social media followers and I don’t want you to miss out.